The real estate industry has proven to be a lucrative niche for Realty.com. "Real estate' is the sixth most commonly requested search phrase on the Internet," says Rickabaugh. "There is great demand, and a great benefit for realtors, to get information about the real estate market online."

Realty.com's mission is to design cutting edge Web sites that effectively promote the client's image and services. NetObjects Fusion's powerful site-creating abilities make it possible for Realty.com to effectively and efficiently reach this goal. "We are in the high-volume end of the Web development industry," says Rickabaugh. "NetObjects Fusion lets us pump out high quality professional sites in record time."

Currently, Realty.com clients are spread throughout South Carolina, North Carolina, Georgia, Ohio, Florida and California. Sites range from simple "starter" sites, which consist of 6-8 pages, to larger "full" sites, which reach up to 50 pages. The sites generally contain information about the company and about the area. They also include a comprehensive searchable database of listings and rentals to allow site visitors find information quickly whether they are buying their first home, relocating or selling property.

"One of the problems that Realty.com faced in the past was the amount of time it took to teach a graphic designer how to code HTML," says Rickabaugh. "However, with NetObjects Fusion the interface is similar to many of the leading layout programs. Using NetObjects Fusion, designers can follow a project from beginning to end, understanding all aspects of production."

Realty.com's Web developers face the challenge of handling a great deal of information on several different clients at a time. NetObjects Fusion allows them to design and layout new text and graphics cost effectively and efficiently while maintaining the unique look and style of each client's Web site.