Search Engine Optimization (SEO) is the process of designing a website to improve the volume of traffic from search engines. SEO refers specifically to organic search engine rankings as opposed to paid Search Engine Marketing (SEM) such as Google AdWords. Effective SEO is essential as shown in a recent Jupiter Research study; only 8% of search engine users go past the first page of results. We'll show you how to use the powerful capabilities of NetObjects Fusion 11 to increase the performance of your website and elevate your page rank. In this SEO series, we'll discuss the most important SEO strategies and how to implement them using NetObjects Fusion.

Step 1- Analytics

SEO requires data. To begin the process, you need the ability to measure your website visitors, understand how they arrived at your website, where they went, how long they stayed and where they were when they left. The analytics data will help you measure the improvements to your site as we continue the SEO series. Google Analytics is an enterprise-class web analytics solution that is available for free and the solution we recommend to our customers.

Google Analytics requires the insertion of a code snippet into the HTML of each and every page of your website. A new feature of NetObjects Fusion 11, automatically manages the code on every page and dramatically reduces the time and effort required to benefit from having detailed analytic data.

In NetObjects Fusion 11, open your site project and select Tools -> Options -> Current Site from the menu. Open the "Site Traffic" tab, and enter your Google Analytics Account ID. If you need a Google Analytics Account ID, you may register for one from within NetObjects Fusion 11 by clicking the "New Account" button.

For more information on how to set up Google Analytics, a free website statistic and metric monitoring application for your site, visit http://www.google.com/analytics.

Each professionally designed template includes several ready-made pages and the Photoshop .PSD source file to help you customize the look-and-feel. Our Website Templates are the perfect solution to help you get your site up and running in little time. While this is usually priced at $39.95, it is included FREE with your upgrade to Fusion 11.

Revamped code generation engine creates lean code that is search engine friendly while still drag & drop easy to use.

Create Web 2.0 pages with dynamic user interaction easily with the included collection of AJAX widgets.