By default, the banner text is the page name, but you can specify a custom name or no name for the banner. You can also split banner text into two lines. The style of the banner is determined by the current SiteStyle. You can create additional text, graphic, and Flash banners in Style view.
After you create additional banners in Style view, you can apply them to your pages by using the Banner tool to add a banner to your site and then selecting the banner you want to use from the Banner drop-down list on the Banner Properties panel.
To change the banner text:
In Page view, select the banner.
The General tab of the Banner Properties panel appears.
Clear the Use for Banner title check box.
In the Banner title field, type the new text for the banner. To make the text two lines, press Enter at the end of the first line.
To restore the default page name, select Use for Banner title.
This changes the name only on the selected banner. To change the name on all banners on this page, type a new name in the Page name field or use the Custom Names dialog. See Using Custom Button and Banner Names and File Extensions.