To give your content the best chance of being found and ranked by search engines like AltaVista, you can add META tag descriptions and keywords to your pages’ <HEAD> content. Site visitors don’t see this information, but search engines require it to index your site.
Search engines index frameset files, so if your site uses AutoFrames or scripted frames, be sure to access Master HTML so your tags are added to the frameset file.
In Page view, click in the Layout area of the page you want indexed, or in the MasterBorder or AutoFrame to index a set of pages.
Click the HTML button on the General tab of the Properties panel.
The Page HTML dialog appears.
Click the headInner button and enter META tags that describe your content. For example, type:
<META NAME="DESCRIPTION" CONTENT="Large selection of valuable, high quality antiques and collectibles for any budget.">
where the content is a one-sentence description containing the most important keywords site visitors might search for. Then type:
<META NAME="KEYWORDS" CONTENT="antiques, quality antiques, valuable antiques, low-cost antiques, collectibles, jewelry, furniture, novelties">
where the content lists all important keywords.
You can also enter META keywords in the Meta Tags tab of the Page Properties panel.
Click OK.
Register your site with search engines. For further information see Creating a Site Map for Search Engines.
You must do this separately with each search engine for it to find your site. Visit AltaVista, Excite, Lycos, Yahoo, and so on, for information. Search engines continually evolve how they use content to index and rank pages, and many of them make this information available at their sites. Visit Services view for registration information.
To see the resulting HTML, publish the site and view the source in your browser. To test the tags you added, publish the site and search for keywords using the various search engines. Be patient, as it can take days or weeks for indexers to find your site.